This Sunday, 25th April, the "Castle" demo goes live, again for eight hours only, in the UK from 6pm to 2am - and within that window you can only play for half an hour. Last night's demo was the "Village" portion. But more importantly all that's been achieved is annoying a bunch of people who would quite like to play the demo, at their own pace and in their own time, who perhaps would then talk about it enthusiastically on social media, but can't. For one, I can't see that the plan has had the desired effect, anyway. Many social media posts, big numbers on streams, the online water-cooler effect, that sort of thing. Why is Capcom doing this? Well, it wants to create a social media event, multiple spikes of interest as everyone piles on to play the demo during an eight hour window because they won't be able to play it later.
Researchers at the universities of Plymouth and Wolverhampton recently said many games use a "psychological nudge" to encourage people to buy loot boxes - such as the fear of missing out on limited-time items or special deals.Ĭapcom is using a similar "psychological nudge" with its Resident Evil Village demo. It is the worst of FOMO - something I see exploited more and more in live service games, often to an unhealthy degree. The result is a demo that is completely disrespectful of our time. Restricting it to 30 minutes of game time is at best stingey, at worst needlessly anxiety-inducing. Let's say you do have the time to play the demo. There was an eight hour window to play the demo for half-an-hour only. (Matt's Resident Evil Village demo rollout guide is super useful!) Last night's demo went live in the UK at 6pm and ended just eight hours later, at 2am. I'd had a vague understanding that Capcom was rolling out the Resident Evil Village demo in time-limited chunks - something I thought was an idiotic idea at the time - but I did not realise just how time-limited it would be. So this morning, before the kids woke up for school and nursery, I turned my PlayStation 5 on, pressed X on Resident Evil Village, and.
No bother! I'll play the demo tomorrow, I thought. After we put the kids to bed, the few precious hours my wife and I had to ourselves before we collapsed in sleep were spent watching something inane on telly while having a chat.
I even pre-downloaded it! But I couldn't - I have a wife and two young children and Sundays are my only family day. I wanted to play the Resident Evil Village demo that launched on PlayStation on Sunday evening.
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